Los Angeles Times article:
"To assuage coronavirus fears, we need softness and strength. In other words: Toilet paper"
https://webcache.googleusercontent....cd=1&hl=en&ct=clnk&gl=us&client=firefox-b-1-d
Snipped section:
". . . They hadn’t expected Costco to be so jammed. But the crowd soon thinned. Even with a two-package limit, the store sold out of both toilet paper and water in the first hour.
That held a certain kind of irony for [Jennifer] Best. The store can’t keep up with the demand for toilet paper, “but the shelves with the hand-washing soap, they’re still very full,” she said. “What does that tell you?”
It tells me that, in the face of an unpredictable epidemic, toilet paper has become an unlikely totem of order and cleanliness, a way to outlast a dreaded disease and be comfortable as you attend to life’s most basic needs.
Psychologists who study consumers in crisis explain it like this: Uncertainty around the virus drives us into panic mode, and we look for a way to stifle the anxiety that provokes.
We fixate on toilet paper not just for its utilitarian value, but also because accumulating an overload — imagine a tower of toilet paper packages in your garage — provides a reassuring visual cue: You’re equipped for a long quarantine.
As people begin to raid the stores, the contagion feeds on itself. The sight of all those empty toilet paper shelves begins to stoke a new wave of panic in those of us who haven’t loaded up.
Or as London behavioral science professor Dimitrios Tsivrikos cast it for Britain’s Sky News: “If we had an international sign for panic, it would be a traffic warning sign with a toilet paper roll in the middle.”
