I purchased this through the running warehouse site. For a 15% discount, go to the team discount page and do CP15. Free 2 day shipping.
I know that is a lot of money. The watch IS very simple, but it works. Even though it is has the new hotfix, it takes a few minutes to get the satellite fix. So I walk around until it is ready.
What is key is my mile pacing, and my HR during my workout (wo). For many folks here on the WW/Dis board, this might NOT be what they are looking for.
I bought it specifically to download the data to send my coach. I have a garmin 500 for my bikes to download to her, as well.
As an athlete, about 2 years ago I reached the level where it made sense to get a coach. She has 10-12 clients and that is her job...she sets up my workouts specific to me. Once a week I give her a brief summary, and I download the files (because in order for her to do her job, as much scientific info I get to her helps her to help me). Right now a power meter is out of range.
As part of her coaching fee, she downloads my wo's to training peaks. You don't have to have a coach to use it, but I'm not sure there is a fee to use it. For me, I want to focus on my training and not worry about what I have to do and when.
If you REALLy want a thorough review on the Garmin 110, check out dcrainmaker. Just do a search.