just got back a couple of weeks ago. i have been several times, to WDW, in last couple of years. am a big alice fan as well but this is the first time ive seen the merchandise. its all over the place. chesire cats. alice dresses. official wonderland unbirthday tea. teapots, tea mugs. thats the old school stuff that is brought to mind. btw- in the disney art stores you can find AiW handdrawn pics. JIC you have an AiW room like I do. they also have the new AiW (tim burton) stuff for sale as well. purses, shirts, the mad hatters hat etc.