AnnaKristoff2013
DIS Veteran
- Joined
- Apr 20, 2021
- Messages
- 3,017
They just lost splash though.I’ve wondered the same and figured they will let MK have 2 ILLs. Unlike the other 3 parks MK has plenty of G+ inventory. Even if 7DMT and TRON go to ILL, G+ still has Space Mtn and Thunder Mtn. TRON likely to have VQ up to Oct as well. Just my guesses here.
Still, G+ has a healthy inventory without it. I was surprised how many people reported buying ILL for 7DMT. That’s a nice stack of easy cash for MK. Paying $14 to easily knock it out often saves guests the much higher costs to revisit MK beyond 1 day.They just lost splash though.
The counterpoint to all of this is that Genie+ still has absolutely horrific gsat scores, and moving 7dmt to a genie+ could help with that, ever so slightly, especially with Splash gone. If Disney only cares about maximizing short-term profits at the continued expense of brand destruction, then you’re probably right. I hope you’re not. Iger seems to want to take things in a different direction than Paycheck.If I were the decision maker, I would leave 7DMT as a $ILL$ ...
1) MK has TONS of rides that Genie+ can be used on, more than any of the other parks. It is a good value there even without 7DMT.
2) TRON is a great addition for the 48" and over guest .. a full 10" difference from 7DMT's 38". There will still be a huge market for the 7DMT ILL.
3) The 7DTM ILL is a busy line even though it is a pay queue. The SB is still consistently over an hour wait. A huge reason to buy the ILL.
4) Monetizing the lines is for Disney's benefit, not the Guests. WHY would they give up a really good money maker? ~ kids want to ride, parents don't want to wait in that line.
5) Taking down SM will not factor because in Disney's eyes they added Tron, which has a higher capacity.
6) When ILL started MK had two, Space & 7DMT. There is precedence. I think now that Genie+ is solidly established and guests are budgeting for it, no need to bait them with adding a ride.
BUT as usual we won't know until Disney announces AND actually implements.
I don't think that Disney considers Genie+ a failure, and by looking at the constantly busy Lightning Lanes there are plenty of guests who are purchasing it ~ especially at Magic Kingdom and Studios. Yes, lots here and in the know complain, but for most in those parks it is just something they have to deal with ... and they see the price vs Universal so they buy it.The counterpoint to all of this is that Genie+ still has absolutely horrific gsat scores, and moving 7dmt to a genie+ could help with that, ever so slightly, especially with Splash gone. If Disney only cares about maximizing short-term profits at the continued expense of brand destruction, then you’re probably right. I hope you’re not. Iger seems to want to take things in a different direction than Paycheck.
I’m not saying they’re getting rid of Genie+. However, what can’t be disputed is that GSAT for Genie+ is still terrible. Just because tons of people use it doesn’t mean that tons of people can’t also hate it. These dismal GSAT’s have been confirmed by multiple disney insiders. Disney can and has changed the system several times to try to improve the user experience.I don't think that Disney considers Genie+ a failure, and by looking at the constantly busy Lightning Lanes there are plenty of guests who are purchasing it ~ especially at Magic Kingdom and Studios. Yes, lots here and in the know complain, but for most in those parks it is just something they have to deal with ... and they see the price vs Universal so they buy it.
I really don't think they are looking at this program as a short term profit program. They started planning for this at least 5 years ago, I think they planned it for the long term. Surely it is generating them big profits because it has minimal cost to provide. Going back to FP+ is not going to happen (sadly) and if they fix the Genie+ to operate more like FP+ did, I think sales will go up. Only change I see is some slight adjustments to the program.
I do agree that Iger wants to go in a different direction, BUT Iger was CEO when Genie+ was developed and announced. IGER signed off on it. It is an Iger program.
AND many issues he is likely looking at are not involving the parks or hotels, Disney+ is not where they had hoped and where is the movie industry going? Honestly he doesn't have to do too much to the parks/resorts as they are very busy and occupancy is good.
I’m not saying they’re getting rid of Genie+. However, what can’t be disputed is that GSAT for Genie+ is still terrible. Just because tons of people use it doesn’t mean that tons of people can’t also hate it. These dismal GSAT’s have been confirmed by multiple disney insiders. Disney can and has changed the system several times to try to improve the user experience.
We’ve never felt the need to purchase ILL for 7D. Waiting until close to closing time is a pretty consistent guarantee of a 10 minute or less wait. Our longest wait ever using this strategy was 20 minutes during opening weekend in 2014.Still, G+ has a healthy inventory without it. I was surprised how many people reported buying ILL for 7DMT. That’s a nice stack of easy cash for MK. Paying $14 to easily knock it out often saves guests the much higher costs to revisit MK beyond 1 day.
And on many nights if you do this at MK you don’t even miss the fireworks.We’ve never felt the need to purchase ILL for 7D. Waiting until close to closing time is a pretty consistent guarantee of a 10 minute or less wait. Our longest wait ever using this strategy was 20 minutes during opening weekend in 2014.
Of course the dollars saved just go to the gift shops anyway.
Yeah same here. We didn’t really need ILLs by hitting them open/close or EEH instead, so it was surprising to see so many reports of people using them and finding it worthwhile. And it made sense. Either they didn’t have alot of park time or didn’t want to hit rope drop or stay late. The ILLs usually made a big difference in how their day went. Very convenient.We’ve never felt the need to purchase ILL for 7D. Waiting until close to closing time is a pretty consistent guarantee of a 10 minute or less wait. Our longest wait ever using this strategy was 20 minutes during opening weekend in 2014.
Of course the dollars saved just go to the gift shops anyway.
No kidding. On our most recent visit, the park closed at 11 with fireworks at 9.And on many nights if you do this at MK you don’t even miss the fireworks.
Yep. The only reason they took the #2 ILLs away was because Genie+ was getting alot of bad press and likely lots of Guest Service’s time spent and refunds issued costing Disney too much money and headaches. Since that time Genie+ has been tweaked 3 big ways: cannot purchase before trip or entire trip, dynamic pricing, and purchase cap added. All of this has helped the image and functionality of Genie+. MK was the one park that never really had a problem, but having an old ride like Space Mtn as ILL was bad for optics (I’d bet it was far behind sales of the rest).Even after Tron opens, I don't think the demand for 7DMT will drop much. If that holds true, I would expect them to leave it as ILL$ just from a revenue point of view. They gain nothing by moving it to Genie + and as noted there already are a LOT of Genie + rides in MK.