DCL has had a number of misses lately, all while pushing costs up, but I think the larger issue is the macro environment is not conducive to a massive expansion of supply and a desire for high margins and high costs. That said, I applaud DCL for keeping the ship experience relatively premium, and think that will serve them well over the long run.
I think they're falling behind a bit with the "hard product", the ship itself. While the staterooms on the Wish, for instance, are beautiful, they're really quite small and crowded. And DCL Concierge offers a lot less than the MSC Yacht Club and NCL Haven, for instance, so in terms of the "ship within a ship" concept, they're falling behind where the industry is going.
And in terms of onboard amenities, the pools are basically unusable for adults. They're too shallow and absolute human soup on a DCL cruise (and again, I'll point out that the MSC Yacht Club and NCL Haven both have real pools just for their suite guests that are also kid-friendly). When we were on the Wish, there really wasn't any time that the pools weren't overwhelmed with kids, nor any pool that was a "real" pool for actual swimming. MSC is plenty kid-friendly and they still have deep pools, without any issues either from a safety or cleanliness perspective.
And one more note on amenities: there aren't enough waterslides and big-ticket attractions. I think many cruising customers are now looking at ships like the Icon of the Seas and even the MSC World America and they see tons of premium attractions, and they're voting with their wallet over a
Disney cruise. These customers are basically saying, yes, Castaway is great, and yes, the broadway-level shows are great, but I'm really looking for these other things more right now.
All of this is basically just to say that competition has really stepped up, both in terms of their product and their marketing efforts. Tough time for Disney to be expanding so much. I think they might regret introducing a 4th Wish-class ship. Seems like these ships should have been delivered 5 years earlier.