M-I-C-K-E-Y
DIS Veteran
- Joined
- Jun 13, 2006
- Messages
- 1,163
See Post #48 for a revised estimate
I noticed the story regarding the new mugs making their way to the WDW resorts recently, and had a thought: How many refills would it take for Disney to begin losing money?
- According to a few websites, the true cost of 12 ounces of syrup, water, CO2 and ice is about 13 cents. Add in the labor to load those supplies and to clean the machines and we're probably at 20 cents/soda. You could easily add in other factors, such as the trucks and fuel needed to deliver the mugs and soda supplies, spilled liquids, water filtration and electricity. To simplify things, we'll stick with 20 cents.
- Mugs, definitely bought in bulk, with a true cost of less than $1 each. Let's just go with $1.
- At the listed price ($13.84, including tax) someone would have to refill that mug 64 times during that specific stay, at that specific resort, for Disney to begin losing money.
- Average stay at WDW: Six nights? Just a guess. Therefore, you would need to refill the mug over ten times each day of your stay before Disney began losing money on the venture.
- Are the mugs a good deal? Soda is always a high mark-up item, so no, buying it is never a good "deal." Purchasing one soda pop each day of that average six night stay would cost (correct me if the math is wrong here) slightly less than $13.84 - even less if only purchasing coffee.
Staying longer than six nights, yes, a good deal. Going back for refills at various times, throughout the day, yes, a great deal.
In summary, DON'T feel like you need to drink those ten cups of soda pop or coffee each day to get the value for your dollar. These mugs can be your best option, AND you get to bring home a nice mug with memories attached.
I noticed the story regarding the new mugs making their way to the WDW resorts recently, and had a thought: How many refills would it take for Disney to begin losing money?
- According to a few websites, the true cost of 12 ounces of syrup, water, CO2 and ice is about 13 cents. Add in the labor to load those supplies and to clean the machines and we're probably at 20 cents/soda. You could easily add in other factors, such as the trucks and fuel needed to deliver the mugs and soda supplies, spilled liquids, water filtration and electricity. To simplify things, we'll stick with 20 cents.
- Mugs, definitely bought in bulk, with a true cost of less than $1 each. Let's just go with $1.
- At the listed price ($13.84, including tax) someone would have to refill that mug 64 times during that specific stay, at that specific resort, for Disney to begin losing money.
- Average stay at WDW: Six nights? Just a guess. Therefore, you would need to refill the mug over ten times each day of your stay before Disney began losing money on the venture.
- Are the mugs a good deal? Soda is always a high mark-up item, so no, buying it is never a good "deal." Purchasing one soda pop each day of that average six night stay would cost (correct me if the math is wrong here) slightly less than $13.84 - even less if only purchasing coffee.
Staying longer than six nights, yes, a good deal. Going back for refills at various times, throughout the day, yes, a great deal.In summary, DON'T feel like you need to drink those ten cups of soda pop or coffee each day to get the value for your dollar. These mugs can be your best option, AND you get to bring home a nice mug with memories attached.


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