Coverage is factor, I think - for a long time there was a video store practically on every corner in suburbia, but none out here in Small Town USA. There were, at the peak of brick & mortar rental places, 6 different locations within 2 miles of my mother's house, but only one small independant place with a so-so selection in the town we live in. Blockbuster just kept building in suburbia and ignoring the opportunities out here. They'd have done better, particularly when Netflix came on the scene, to look at places where technology is slower to catch on and there is less competition.