I would love to pay extra for the option of choosing the exact room I want. Disney can, for example, allow people to choose from all the odd-numbered rooms for $10 fee while reserving the even numbered rooms to assign themselves. They can set up a program where the website asks guests a few questions (preferred building, facing lake, top floor), then generate 3 or 4 room options on a simple map within the desired room category for guests to pick. Each room's distinctive qualities (2nd floor, 2 queen beds, shower, view of parking lot, connecting) should be listed. This must be done say, at least 30 days before guest arrival, up to 180 days in advance, just like ADRs. So within 30 days, all non-chosen rooms revert back to hotel assignment. Benefits: 1. Guests can then pick the exact room they want. Many people will be happy to pay for this right! 2. Cut down Disney's room assigning work by half, and reduce calls they handle with people asking for room assignments. 3. People who don't want to pay extra can still request their favorite room the old way. 4. Some people prefer rooms that others may not like, for different personal reasons. This way, more rooms are assigned to people who love them. For example, some people might think looking at the roof is the worst, while others (like me) prefer it! 5. Making requests is okay, but when each guest choose the rooms they can make a much better personal decision that is difficult to convey in detail in a request. Room requests are supposed to be kept simple because Disney doesn't want to spend hours studying all your needs and preferences, but you know them! 6. To do this, Disney just need to adjust the current room assignment program a bit to allow guest access. Once that's done, they can rake in the extra cash. 7. In case an accident causes a chosen room to go out of commission, the guest will accept a different room in the same category and receive a refund of their room choice fee. 8. Disney will get fewer complaints from people who don't get their choices. 9. Disney can use the fee to control the number of guests who wants to choose rooms. For example, if too many people are wanting to choose rooms, they can raise the fee until the right number of people are willing to pay for the choice. The fee can be different for each hotel, depending on demand. 10. People who rather not pay the fee still have the same possibility of getting the room of their choice as before, being that half the rooms are reserved for them, and those that pay for the choice are out of the way of the non-choice rooms. 11. People who want connecting or adjacent rooms can now be guaranteed they get it, rather than hoping for it. (Even numbered rooms can be chosen as a package of a connecting room to an odd numbered room.) 12. Guests who change their minds can look for a different room any time before the 30 day limit, just like fastpasses, or give up their room choice and receive a refund. 13. Disney can work less, earn more, and provide more guest satisfaction.