That's strange... here there is a price difference, not a huge one, but they are more expensive none the less. I have to disagree about Pampers, I think they are the largets of the three (Huggies, Luvs and Pampers). My SIL uses them mainly for that reason (more per package with the smaller sizes). We must be in a paralell diaper universe!

The purple on the Luvs covers the entire sides, so I think it is pretty noticible, but it's probably because I don't like it (mind over matter). Ah well, I'm a weirdo- what can I say?