My DS is 7, DD is 2, so we just started into the Princess stuff, which she loves... BUT I totally agree with Disney being geared toward girls. Since there are 5 years between my 2 children, DS had many trips to WDW before DD came along. And I have complained about this for years. Obviously it falls on deaf ears because what did Disney do over the years, ummm add another Princess meal at Epcot. Still no boys meal. DD loves BUzz also and would love a character meal with him as well as DS.
But why should Disney be any different than marketing in general. All you parents of boys know, when you shop for clothes for your boys especially around the holidays, 50 racks of dresses, 1 rack of boys clothes. And its the same stuff every year, maybe just a color change here and there.