On Twitter, some people have said it's a promotional campaign for some Brazilian company. The video is on a loop (but I didn't want to look at the video, because the cat was in a cage, and it made me sad...), and the "kill" button counter is supposed to be the hit counter for the website (which begs the question, how come so many people came on and did nothing?!? Unless there's an extra number added to the beginning for effect...). And when I last saw the website, the time had gone up by 12 hours...