That is the most unfamiliar performer that the NFL has ever selected. The popularity of the artist is largely within the Latino demographic and isn’t as known in other demos.
That said every time there isn't a country-esque or high profile pop person
seem to be trying to gravitate towards younger people over time as well as capturing nostalgia but for a different generation like several years ago bringing in Dr. Dre, Eminem, Snoop Dogg, etc.