Remember, while the vloggers are getting paid for the number of views, they are also mostly increasing interest and "free advertising" for Disney. So the commitment is mutually beneficial on a continuing basis. For
DVC, once the sale is completed and owner have all the points and add-ons they need, the big advantage to the Disney company as a whole is done, other than the ongoing management fee. DVC has to keep ongoing sales to
new direct members, and since most potential new members don't have any way of knowing the discounts and ticket perks of direct members, until they take the step of talking to a guide, DVC uses visual marketing inside the parks and making the lounges more visible to draw attention to DVC. The other way they advertise the perks is having servers ask, "Do you have any discounts...AP or DVC?" It isn't likely that potential members pay much attention at cash registers when DVC Members show their phones to the CM or server. Members and non-members are already complaining about the new sales center being built in the Canada pavilion. They really don't want big banners or pushy advertising and sales people. They don't want to see signs everywhere reminding members of their discounts and ticket options, so adding more perks, while certainly building goodwill for existing blue card members, really isn't getting a huge return on their advertising dollars, it is simply a sales tool once non-members meet with a guide, much like the old purchase incentive of free passes.