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- Nov 15, 2008
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And its a short term solution to try and draw people in to purchasing DVC as part of the process. Its not something they will be doing for a decade as already outlined.
The capacity of the 3 resorts is 950 (BRV 136+BWV 532+BCV 282) rooms not 5300 so I have no clue where you got your counts from? You possibly could say slightly more because there are 268 of those rooms which are lock-offs meaning max of 1218 rooms.
Also, I am not sure why you are adding the expiring resorts to "unused capacity". What is happening to the members who have been going to Disney yearly or semi-annually for years? You have the capacity filled, there is a hurdle to get them paying more than MFs but there is a built in group to market to (even specific discounts just for expired DVC members to try and get them to buy back in while on site).
1-3 never existed as a target market before
- Some expired members will switch to cash
- Some expired members will purchase a new contract
- Some expired members will stop going to Disney completely
- Some existing members will buy in to the relaunched resorts
- New people will buy new resorts (no different that today with a spike in purchases at the relaunch)
Again numbers seem to be off and not sure why the rooms would automictically be "empty". A family who just bought BCV resale in 2032 is now just going to stop going? Heck I could see the rebuy being fairly strong because what about all the kids who were left a contract by their late parent, there is an emotional pull to rebuy so they can pass it on as well.
Also they have added a larger % of rooms historically to the Deluxe category with AKL/AKV as an example. They were planning on Reflections as well and I doubt they expected to take more than 4-5 years to sell out the 900 rooms. Plus no guarantee they don't take 1 or 2 resorts out of commission to do a larger rebuild/refresh for 1-2 years.
How many people had stayed at Riviera over a year ago? 0
How many people will have stayed at BWV/BCV/BRV? Countless
You are not creating capacity it already exists and is being filled. You are going to lose some members but not all of them.
The big reason Reflections was delayed was so that Riviera could have an extended time to sell out. Its similar to how pretty much every sales organization out there back in April reset targets and continued to monitor trends. They were easily able to pause the resort and because they have aspects already done likely can hit a 2 year construction timeline when it comes down to it. That is if they don't flip more rooms from cash to DVC at places like VGF that I know some are predicting.
I’m not sure the reason Reflections was halted was to give RIV more time to sell, I am pretty sure that it was due to the revenue projections over the next few years due to lower occupancy predictions,
It’s one reason why Frozen on Broadway was nixed so quickly when things shut down, It wasn’t doing as well as they hoped and knowing that attendance would be slow to return, they decided it was better to end,
So, given that Reflections was a mixed use resort, it was better to not build now,
Of course, not building does allow the slower sales we will see with RIV for the same reasons...lower attendance in WDW.