
Around here, I don't think we've seen people buying D40s any more often than any other DSLR.
Furthermore, I think most DSLR users also have a point-n-shoot, often from a different manufacturer. And what about when you have a camera but want to switch? For a little while, we had a Canon PnS but were anxious to dump it in favor of a Fuji (which we did).
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Where are all the Nikon D40, 50, 70, 200, 80, 300, 3 users? Vote! Every vote counts -- and there are no Superdelegates in this contest.

