Welcome Home email changed

[macman123]

Just had another resale added. It now seems to remind members even more that resale is not the same.

email previously said

Welcome Home,

We have completed the Resale Transfer for your Membership. The new contract has been listed under your current Member Number. Please allow 7-10 business days for the Vacation Club Points to be transferred from the originating account.

Please let us know if you have any additional questions or if we can be of further assistance.

But now is:

Dear Disney Vacation Club Member,

On behalf of everyone at Disney Vacation Club, Welcome Home. As your home resort is just the beginning of your Membership experience, we wanted to take a moment to highlight other opportunities at your fingertips.

You’ll hear a lot around the neighborhood about something we call “Membership Magic,” which represents the three foundational pillars of the Member experience – Value, Flexibility and The Disney Difference – and is often enhanced by an ever-changing array of special “Membership Extras.”

While new Members must now purchase their ownership interest directly from Disney in order to access these “Membership Extras” (including, but not limited to, select merchandise, Annual Pass and special event ticket discounts; special Member offers, events and experiences; and access to vacation point exchanges in the Disney Collection or Concierge Collection), all Members, including those who, like yourself, did not purchase their ownership interest directly from Disney, enjoy the three foundational pillars of the Member experience. This includes access to select, distinctively themed Disney Vacation Club Resorts†and thousands of other resorts around the world through exchanges with RCI®*, as well as select Member offerings noted on your Membership Identification.

Please note that taking advantage of these offerings and making vacation reservations requires you to officially identify yourself as a Member, and your proof of Membership is available now online at disneyvacationclub.com. Once on the site, simply select “View My Membership Card” from the “My DVC” menu. You can print your identification(s) to carry with you, or – if you’re accessing the site through your mobile device – simply capture a screenshot to present as needed, along with your valid photo ID.

Our dedicated Member Services team is ready to serve you, so please don’t hesitate to give them a call at (800) 800-9800 to make vacation reservations or ask questions about your Membership.

All of us at Disney Vacation Club look forward to welcoming you home for many years to come.

 

[ForWhomTheMouseTolls]

Wow, that’s a snobbish email.

 

[supersnoop]

Wow, that’s a snobbish email.

Seems like a clearly articulated message to answer any questions and properly set expectations. What do you find "snobbish" about it? Honestly it seems to detail the limitations better than many of the assumptions people make.

 

[Sunnyore]

Am I the only one ecstatic they included AP in the membership extra list? I really hope it’s here to stay as a perk.

 

[Sandisw]

Seems like a clearly articulated message to answer any questions and properly set expectations. What do you find "snobbish" about it? Honestly it seems to detail the limitations better than many of the assumptions people make.

Actually, that was my first thought. It does help explain to a resale buyer in detail what to expect since many are not well versed like those of us here. And, let's be honest, what a great way to market an add on for direct points for any resale buyer who didn't know the difference!!!!!

 

[Sandisw]

Am I the only one ecstatic they included AP in the membership extra list? I really hope it’s here to stay as a perk.

I think it just goes to show that DVD has no intention of not offering APs to DVC members when the AP division who is in charge...which all hinges on bigger issues like capacity which is partly out of their control...starts to sell them again!!!

 

[zavandor]

Seems like a clearly articulated message to answer any questions and properly set expectations. What do you find "snobbish" about it? Honestly it seems to detail the limitations better than many of the assumptions people make.

I agree. It is clearly a pitch to get the new resale owner interested in the membership extras he doesn't have access to, but it's doesn't appear offensive to me.

 

[ForWhomTheMouseTolls]

I’m literally a Chief Marketing Officer, and find it more than a little tacky to be asking for an upgrade in the first official communication when people likely spent five figures to get it.

No problem with marketing, but the welcome, you’re a third class ticket holder, please consider the mistake you’ve made is a choice I wouldn’t make from a communication perspective.

 

[Bjaiken77]

I’m literally a Chief Marketing Officer, and find it more than a little tacky to be asking for an upgrade in the first official communication when people likely spent five figures to get it.

No problem with marketing, but the welcome, you’re a third class ticket holder, please consider the mistake you’ve made is a choice I wouldn’t make from a communication perspective.

Yeah, I think that’s a little much for the Welcome Home email. I mean, let them enjoy what they got for one second. I can see both sides, but it’s not to my taste.

 

[ForWhomTheMouseTolls]

It turns a happy moment into buyers remorse with no out. If you want to have that conversation, do it during ROFR while the pull out window is still open.

I’m a direct owner x2 and adding on resale at Aulani. I’m more likely to buy direct if I ever get more points. So for me, this is just a crappy way of treating a new partner.

 

[Bjaiken77]

It turns a happy moment into buyers remorse with no out. If you want to have that conversation, do it during ROFR while the pull out window is still open.

I’m a direct owner x2 and adding on resale at Aulani. I’m more likely to buy direct if I ever get more points. So for me, this is just a crappy way of treating a new partner.

Yeah, as I’ve said in the past, I’m not a fan of tiering in the first place, but if you’re going to do it, you want everyone to feel welcomed to the greatest extent possible. White card or blue card - these are the people that will be paying member fees and buying park tickets, food, and other goodies.

 

[zavandor]

I’m literally a Chief Marketing Officer, and find it more than a little tacky to be asking for an upgrade in the first official communication when people likely spent five figures to get it.

No problem with marketing, but the welcome, you’re a third class ticket holder, please consider the mistake you’ve made is a choice I wouldn’t make from a communication perspective.

This is a communication sent when someone has purchased from someone else. The new owner may have spent thousands, but nothing of it went into Disney's pockets.

 

[ForWhomTheMouseTolls]

This is a communication sent when someone has purchased from someone else. The new owner may have spent thousands, but nothing of it went into Disney's pockets.

I’m not arguing that. It’s still tacky. This person will make money for Disney either way, and a vibrant resale market keeps point prices up on the direct side.

I sell subscriptions with expensive upgrades. This communication would not make it out of my shop.

 

[mickey10171]

Am I the only one ecstatic they included AP in the membership extra list? I really hope it’s here to stay as a perk.

I noticed that too!!!

 

[808blessing]

This email was the same as a hard copy snail mail I received when I finalized my resales in February. It said annual pass back then too.
As a new member I was still excited and put it on my fridge. Still there. I read it differently in my head to make it say what I want it to but I get what you are saying. Lol

 

[macman123]

Bear in mind that I do have around 155 direct points already. Im also to add on another 200 RIV points direct.

 

[Drew729]

I’m literally a Chief Marketing Officer, and find it more than a little tacky to be asking for an upgrade in the first official communication when people likely spent five figures to get it.

No problem with marketing, but the welcome, you’re a third class ticket holder, please consider the mistake you’ve made is a choice I wouldn’t make from a communication perspective.

With your professional experience would you care to guess how long sales/marketing can continue to market AP discounts as a perk/membership extra and not make good on that offer? It has been a while since new APs were sold. I understand that the capacity situation as the reason for not selling new passes.

 

[RoseGold]

Wow, leaves a bad taste in your mouth doesn’t it? It’s “at your fingertips” to be a real member. Just call! Oh, and spend five figures. It’s easy!

 

[ForWhomTheMouseTolls]

Wow, leaves a bad taste in your mouth doesn’t it? It’s “at your fingertips” to be a real member. Just call! Oh, and spend five figures. It’s easy!

Yup. You and I don’t normally see eye to eye, but this is a messed up way of treating people who are paying the maintenance on your big hotels.

 

[Skyborndancer]

Hmm. I wonder if this might get Disney in legal trouble... “new Members must now purchase their ownership interest directly from Disney in order to access these “Membership Extras” (including, but not limited to” doesnt follow the whole truth in the contact of benefits not guaranteed nor a reason to buy, you’re buying the hotel only.

if I may ask, I’m curious does the welcome Email include the standard “ this is to solicit timeshare shares” languag?