Well, since Disney execs are now using the 1 billion figure in relation the CA expansion, perhaps we can agree that the company and its chief are not completely reluctant to put some money into the parks.
A billion dollars over more than a decade is hardly a massive spending spree indicating a sudden flash of love and joy. In fact, it seems that Disneys spending in the parks will be little changed money will be shifted from other parks to California. And the annual increase is much less than half the total annual increase in capital spending that Disney is planning film and ABC will be bumped $150 to $200 million more.
Besides the scope of the DCA plans hardly seen massive, or large, or even interesting.
Carsland? Besides dreams of selling lots of more lead-painted Chinese toys, whats the point in that? Hell, the movie was even beat by
Ratatouille at the box office. And when you say California, does anything think of a Dutch fairy tale about a sea going girl? And trolley cars
that will bring people in the millions. The first thing I really want to know is where that billion dollars is supposed to be going cause it really seems like Disney went out hand hired Haliburton to the build the place if these plans cost a billion dollars.
The disinterest in the parks is now simply a part of Disneys corporate culture. It started with Eisner (he called Disney guests
WalMart shoppers) and grew into a business view. Disney considers the domestic theme park market as mature there is no profitable way to grow. That accounts for Disneys push for Frequent visitors over the last decade. Disneys goal is no longer to attract new guests, but to get current guests more often: annual passports, Disney Vacation Club, discounts, etc. Read any of Igers many, many comments over the past several years.
The other important issue is the payback period. With a movie you get all youre money back within a year three weeks in theater, six months to sell it on DVD, then off to cable sales. But a theme park attraction is going to be around for decades. Since no one pays
specifically for the ride, you have to hope the ride is good enough to maintain or increase attendance over time and earn its money back. That kind of thinking is too fuzzy for people with limited skills (like most studio suits) and certainly much too long to wait for when youve got an annual bonus on the line.
When I get a cut of the take, its better to take my part of $5 million today than let the company earn $50 million ten years from now when Im gone.
Lastly, the parks at this point arent seen as a real business of their own they are simply a way to exploit the brand. Even Iger on the conference call said As we looked at the entire DL resort we decided the only way we could grow that business was to fix and grow DCA. Going to do this by using a critical asset PIXAR. Everything we have done that has been PIXAR derivative has been very successful. Carsland is not only right creatively, but to improve ROIC. Its more of an issue on how to monetarize Igers seven billion purchase of Pixar than it is making DCA a good park. And this comes after both the Pixar parade, Bugs Land and the Monsters Inc. ride have failed to have any impact on the same park.
Unless of course the whole place because Pixar focused as some rumors say