What the heck are you guys doing wrong???? I use these things every morning, I do not like using a curling iron...so bad for your hair. I dry my hair completely, bent at the waist with hair hanging down..it's semi long. Then I roll a few in to give it a bit of body. Leave them in for about 20 minutes, hit them with the blow dryer....spray a bit of hairspray and DANG....instant SNAP