Do you not understand the difference between law and company policies? When a person purchases a ticket they enter into a business transaction with Disney and agree to follow the terms of that said transaction. One such term is that the ticket is non transferrable. Disney has every right to set such policy. You do not have a right to disreguard such policies just because you don't like it.
WDW has a right to set a policy if its within the framework of the law; a clear definition has been laid out. No one is obligated to follow a policy that is not legal. What if WDW came out with a policy that gave people of a particular race, religion, gender, etc. priority in the lines? Their rule so live with it?
No mention of this policy was made when I purchased PH tickets over the phone; therefore, I did not enter into a nontransferable agreement when I purchased the tickets.