A lot of posters keep mentioning "maximum" compensation. There are DOT regulations that say "maximum of $1350" but would United really be prohibited from offering $1500 or $2000 if that's what it took to get "volunteers"?
The $1350 is the max for passengers who are denied boarding involuntarily. An airline can offer whatever they want, however high, to entice volunteers. There is no prohibition against it.
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Oh boy, United does seem to have a special talent for shooting themselves in the foot, huh?
Yeah, yeah, what transpired was probably all legal and by the book, but like I mentioned in the Leggingsgate thread, facts and reality don't matter. Perception does, and there's really no way to spin this incident in a positive manner.
Denying those four passengers BEFORE boarding would have been OK. Crappy for the four involved, but life sucks sometimes. But after being cleared to board? That's really an unacceptable
thing to do to customers.
OK, four deadheading crew members show up at the last minute. I get it, sometimes things like this happen, but that's poor planning on United's part. Not the passengers' problem. If it was REALLY vital for those crew members to board (and I'm sure there were alternative methods to get them to Louisville), United needed to stop playing by the book. Offer whatever it takes to get four people to volunteer to leave. With $3 billion in profits last year, United could afford to up the ante to at least $1500 or $2000, where there probably would have been takers. If not, keep raising the offer. Eventually 4 people will accept.
As for the police, there was no reason for them to even get involved. This was a customer service issue. Yes, the police should have responded when United called, but they should have assessed the situation and told United to deal with it themselves.
It seems as if some knucklehead at United watched the Pepsi commercial last week or the Delta operational meltdown over the weekend and said, "Hey, I can top that. Hold my beer and watch this!!"