Budshark
DIS Veteran
- Joined
- Mar 13, 2007
- Messages
- 935
Frozen singlehandedly disproves this theory. It was in theatres for like 5 months and was pretty strong for like 4 of them, gaining steam for like two straight months before leveling off.
Frozen is an animated movie which tend to have very different rules.
Avatar and Titanic are both over 6 years old now. A lot has changed in the market since then. Both were "surprise" successes that did not have the initial quick burn. Avatar was the first big 3D blockbuster, and the 3D blu-ray was released almost a year after the movie came out (in fact, it had a 3D only re-release in August 2010 - 4 months after the DVD came out!). Plus, you have international growth of at home viewing options...
On the flip side, you have overall growth of the market... so its a quicker, faster burn... then a flip to DVD quickly. Its just a very different market.