go back and get the milk and use the gift card to buy the milk 
). It may take a little longer with the online ones but they definitely activate fairly soon.
At Target if you get a gift card as a reward with purchase you can't use it right away. You must use the gift card you receive on a later purchase. It can be later in the same day but it must be a completely separate. In store it activates quickly (as in go out to the car with your purchase put the stuff in the car, slap your head as you realize you forgot milk
Just a guess.
I haven't tried downloading mine to my phone yet, or using it online. I remember reading "gift card with purchase will not be sent until items have shipped" at some point (maybe during my checkout). So even though we got the gift card email, maybe it's not active until the item ships?
They activate right away at the store. You can use it the very next purchase, no need to wait. I do it all the time, hold something back, finish first purchase, receive gift card, use it on what I held back. No need to wait in line twice etc.At Target if you get a gift card as a reward with purchase you can't use it right away. You must use the gift card you receive on a later purchase. It can be later in the same day but it must be a completely separate. In store it activates quickly (as in go out to the car with your purchase put the stuff in the car, slap your head as you realize you forgot milk
Sounds like this is what you need to do OP. Thanks for the info, I never knew about this.
On the plus side, I did get one and I have several little cards plus 2 $50s (and presumably a $100), so I'll combine those and put them toward another ipad, assuming there will be some in stock before Christmas. Pains me a bit not to get the $100 gift card, though!!!! However, I don't think I'm up for standing in line at Target to try for one and there's always the possibility that they will offer another gift card deal, though probably not $100.
