I posted this on another thread, but I thought I would post it here, too. What if....
Disney Parks gave a free ticket to EVERYONE this year, not just those having a birthday or those who volunteered, but EVERYONE. I'm not talking about just adding a day onto a multi-day ticket which is minimal savings, but adding a first day on. No purchase necessary. Now that would be big! Locals may use it for just the one day, but they will have to eat and may even do some shopping. Non-locals would end up purchasing things too like food, souvenirs, maybe add-ons to the ticket, and possibly hotel rooms. So Disney would still make money, plus they still have ticket sales for the other 365 days of the year. AP holders could use the ticket toward their AP renewal. Everyone would benefit. This would be one more Disney day for everyone!
I also think the announcement will have something to do with the new XPass. That is designed to save everyone "time."