I don't think that's their attitude at all. They are trying to keep true to the heart of Star Wars and the old fans while delivering something new for new fans.
It's sort of funny that TFA gets "Oh, this is too beholden to the old movies" while TLJ gets "This is too different, I don't like it!"
Honestly, I don't feel hypocritical because while I liked TFA I DID feel it was too beholden to the "old ways", and I liked that it sort of "burned down" the old one.
As an old white fanboy I loved it...and as a new fangirl my 14 year old daughter loved it.
Here's something all Star Wars fans should realize - they cannot recapture the moment when we were 10 years old and they showed us something we had never seen. It's hard to imagine how revolutionary Star Wars was back in the day. There's only maybe 6 moments like that in film history - where you are just watching something totally new. (Wizard of Oz maybe? I list Jurassic Park in there, when they actually had believable CGI.) These new movies are never going to scratch that itch any more than the prequels did.
I CAN totally get where this movie could be divisive. It did things that were not where the first one felt to be going. I've said it before - I think the one mistake they are making is not planning this trilogy as an overarcing story of three movies. Each one comes along written with very little thought to what is being done in the next one. That's part of what made this so jarring. Luke tossing aside that lightsabre at the beginning really BUGGED people. Maybe because I'm a fan but I didn't OBSESSED about what would happen for the last 2 years - i haven't seen TFA since 2 years ago - I liked that it didn't go anywhere near what you would expect. I don't know that I will bother to see it again in theaters, but I do want to see it again and see if I still enjoy it as much when I know what's coming.