Spirit Airlines announced earlier this week that it would start charging passengers for carry-on bags this summer. It has also lowered some fares to one cent. I think its possible customers will think theyre booking a penny fare, only to discover that everything else is extra after theyve made a purchase decision. Do you think thats the way they ought to be doing it?
RL: Absolutely not.
How should they be doing it?
RL: I think they should fully disclose to people either if theyre calling or if theyre looking at a computer screen in a way thats legible and clearly readable, so that if they are going to charge you, you board the plane and you put your bag above the seat, that whatever that charge is, people can see that.
This idea of trying to deceive people with some little amount of print that nobody can read, or somewhere tucked away, I dont agree with that.
And were gonna hold the airlines feet to the fire on this. Because we have an obligation to do it and we have the ability to do it.
I think its a bit outrageous that an airline is going to charge someone to carry on a bag and put it in the overhead. And Ive told our people to try and figure out a way to mitigate that. I think its ridiculous.
Do you think Spirit crossed the line?
RL: I dont think they care about their customers. Thats what I think. And I think when you charge somebody to use the bathroom, you dont care about your customers. I mean, its pretty clear.
Im sure youve been following the Menendez bill, which would require airlines to quote a total price on their tickets. Isnt that the kind of thing your department can mandate in an administrative rulemaking?
Yes, it is.