Don't feel bad. I just booked at $231 one-way! At least the other way (going out to Orlando) had dropped to $151 so I pulled the trigger. Now I need to wait for the return fare to go down and re-book at the lower price. Even $151 is high compared to $99 or $109 each way that we've always paid.
There is a sale right now on fares to Florida with travel completed by June 6th. That's why our return flight was so much higher (it's after June 6th).