https://boundingintocomics.com/2023...-evidence-that-star-wars-is-a-dead-brand/amp/
Not trying to be a turd, just trying to point out that there may not be good data to backup your thoughts about how great the high republic is doing.
The used book store I shop at, orders me all the Star Wars novels and I'm currently working my way through the High Republic series that have been released in DTF (I don't like/buy e-books). I've finished the first two HC books of the series and I'm working my way through book 3. I've enjoyed what I have read so far, there are some spots that I don't like, but that is true with most series.
As for the article, they are trying to compare a book series (High Republic) that has just came out in the last few years with a novel/series (Heir to the Empire) that was originally released in 1991. They also state in their article that their numbers were of the hardback copy of the books, along with the paperback numbers from of one of the books. They are basing their evidence on physical copy sales, when sales of physical copies of books have been in decline for years. Per
Amazon the first book of the High Republic series is:
#1,730 in Audible Books
#22 in Movie,TV & Video Game Tie-in Fiction
#45 in TV, Movie & Game Tie-In Fiction
#66 in Space Opera Science Fiction
So I do think that they are selling better that that article lets on, since I think the Amazon ranking also count e-book sales. Will they sell in the same numbers of Heir to the Empire, I doubt it, but I don't think that you will see most books have their number of copies sold be in that range either.
I also feel that some of the backlash to the newer SW novels, was the decision to say that the prior EU novels were no longer cannon and some of the newer books have been terrible reads. Some of the EU novels were also bad, but the ratio of good to bad was better. My opinion is based on my 233 SW Novels that currently own.
Psy