Below is the text of the email from Mousesavers that arrived in my inbox about 10 minutes ago. All I have changed is to delete special "members only" link to a different travel site that gives discounts to Mousesavers members. This is DEFINITELY not a cool move on the part of Hertz and will cost them MY business (and I've already emailed to tell them this, even though I don't currently have an outstanding booking with them).
"This is a special notice because of an unusual situation with the MouseSavers exclusive Hertz rental car discount codes. The short version: Hertz has changed the rate plan for both of the MouseSavers-exclusive discount codes, including existing bookings. If you have a reservation that used one of the MouseSavers Hertz codes, you should check it now, because it may have gone up quite a bit.
Hertz did not give us any notice about this change, either before or after they did it. We found out from alert readers who saw their reservation go up in price and contacted us to let us know. Since then, we’ve been trying to get to the bottom of this with Hertz and see what we can do for our readers, some of whom have seen eye-popping increases in their rental rate.
Over the course of multiple phone calls and emails with Hertz executives, we were able to convince them to increase the discount off their standard rates considerably from what they originally had planned, but they are unwilling to restore the original rates for existing reservations.
The new, higher discounts from Hertz should start showing up on existing reservations today. But it might be a day or two before you see the final discount, as Hertz is applying the extra discounts manually to each reservation. Even with the new discounts, the rate will likely be higher than your original reservation, especially in locations where regular rates are extra-high, such as Hawaii and New York City.
Our advice: see if you can find a better reservation right away; don’t wait to see what Hertz is going to do (though wait until you find something better before cancelling the Hertz reservation).
The Back Story
If you’re at all interested in why Hertz would abruptly raise rates on a program that we’ve offered for almost 10 years, this is what we’ve been able to determine from conversations with our Hertz contacts and other industry partners.
The rental car business is under a lot of stress right now. Travel is coming back faster and stronger than anyone expected, and demand for rental cars is much higher than the rental companies predicted. They all sold off a ton of cars during the pandemic, when demand for rental cars was near zero. Now that lots of people are vaccinated and going on vacation again, the rental companies can’t get new cars fast enough to satisfy demand. This has driven up daily rates to previously unheard-of levels.
Hertz specifically has been going through Chapter 11 bankruptcy reorganization and making a bunch of changes to their programs to streamline operations and start making profits again. One of their operating changes was to make a clearer distinction between “business” and “leisure” rate programs, and particularly take steps to avoid their business-rate programs being used by leisure travelers. (In travel industry jargon, “leisure” is a catch-all term for personal or vacation travel.)
As a result, several programs that they considered business programs, but were being promoted for leisure travel, including both of the MouseSavers ones, were either changed to a leisure rate program or essentially deactivated so the rate was no better than (or in some cases worse than) their normal floating rates.
Keep in mind: Hertz was entirely aware that MouseSavers is a leisure-oriented site, and offered us business rates as a value-add for our readers. We did nothing wrong, and neither did our readers. Hertz just changed their minds about their pricing strategy, and decided unilaterally to change their terms.
The bottom line is that this is not a normal situation. We have never seen anything like this happen before and we don’t expect it to occur again under normal circumstances."