They must have just recently starting to pay for the soda syrup because they never had in the past. That information was given to me through a well placed source at Coca Cola.
I told myself I'd sworn off these threads, but this is a pet peeve of mine. The notion that Disney gets its Coke syrup for "free" is nothing more than hearsay... regardless of what any CM or "well placed" source who works for Coke tells you. I did some research in trade journals about known exclusivity deals that soft drink makers have with major outlets such as fast-food chains, and I can tell you that NOBODY gets syrup
outright "for free". Not McDonald's, not B-K, not Wendy's... or any other outlet that consumes a heck of a lot more product than does WDW. The basic structure of such deals is that in exchange for exclusive use of their products, the soft drink maker will give the outlet X cases of sryup free for every Y cases purchased. So, at best, there's only a
hint of truth... WDW without a doubt get
some of it sryup for free, while paying for the balance.... Just like McD's, etc.
There's no reason to think that Coke would cut WDW a deal any sweeter than any other large client. McDonald's moves a whole lot more product, and offers them a lot larger market share than WDW. Oh, there's Ice Station Cool, but that doesn't promote domestic brands... and I'd guess that Coke
does provide that syrup for Disney. I doubt that Coke would give WDW 100% free product based on their cut of the Coke merchandise sold at Ice Station Cool.
Even assuming I'll all wrong, what difference does that make? Disney also has to pay for the electricity that runs the ice machines, the C02, etc.
As for the whole mug thing... The policy, based on my expriences from 1997 onward, has always been "one mug, one resort, one visit". But the local CM's have never enforced it... even when signage located a few feet away contradicts what they verbally tell people. People are assuming that what a CM told them in 1999 was "policy" and now Disney is trying to change it. But go head and use the mugs as you wish, if Disney thinks it's a problem they'll do something other than half-heartedly putting up a sign here or there or printing a line on a mug. Maybe they could even (gasp) instruct the CMs to stop telling people that the mugs are "good forever"!