I thought the OP was saying the ceremony was done away with and that is what they were upset about.... not that EVERYONE was now involved in the ceremony. I'm going to go read the OP again....
Me too, I think this thread may have evolved from the OP and now I can't keep what who said straight

It looks like the changed the ceremony from just the honor roll students, to everyone getting the same certificate.
From the OP
So we showed up yesterday for our Middle School "Academic Achievement Breakfast" EVERY child in the school was handed a certificate for Academic Achievement. And every certificate was the same -- so as one parent put it "we came to do roll call for our kid's class"
In the past we had three Honor Rolls (and an Honor Roll Breakfast) -- Principal List (4.), High Honor Roll (3.5 - 3.99) and Honor Roll (3.0 - 3.49). And the majority of the kids made one of the honor rolls. About 10% did not. Our Honor Roll was based on semester grades (40% per quarter and 20% for Semester Exams).