"The Disney/ABC Television Group also announced that it will designate Monday, November 5, 2012 as a "Day of Giving" across network and syndicated programming spanning News, Daytime, Primetime and Late-Night, encouraging the tens of millions of viewers engaged throughout the day to help those impacted by Hurricane Sandy.
In commenting on the wide-reaching response to the devastating storm, Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said: "The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the 'Day of Giving.' This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late-Night will reach tens of millions of viewers with a specific call to action& to do what Americans do best, and pull together in support of those who are suffering. I'm incredibly proud of the team and all of our programs for this amazing response."
"Good Morning America" will start the "Day of Giving" by dedicating the entire 8:00 a.m. hour to raising money for Sandy Relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.
The torch will pass to "LIVE with Kelly and Michael," where the show will integrate "Day of Giving" messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).
The ladies of "The View" will discuss the "Day of Giving" and encourage their audience to donate to the American Red Cross relief efforts, and "The Chew" will do the same.
"Katie," which dedicated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the "Day of Giving" and engage viewers in these relief efforts as well.
The ABC Owned Stations and local ABC affiliates will integrate "Day of Giving" messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.
In primetime, Dancing with the Stars plans to dedicate sections of the live show to the day's theme. "Nightline" and "Jimmy Kimmel Live" will also spread the word.
Kimmel, which is shooting in Brooklyn, N.Y., this week and had to cancel Monday's taping because of the storm, will conclude the "Day of Giving" with special messages and calls to action."
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