I can imagine how the imagineers looked when the marketing people thanked them for the Frozen ride concept and told them, "We're going to market this like it's Epcot's Diagon Alley." The sudden reflexive starts, the furtive flick of the eyes over to the PR flack without moving the head to see if they were joking, then flicking back to see if the other imagineers are giving away what they're thinking. Then a careful glance at the big chief to see if he's smiling and nodding ... and if he is ... smiles and nods all around!
Gotta be a team player after all.
And the inner dialog - "That reminds me, gotta renew my Universal AP soon."