Spacedog1975
DIS Veteran
- Joined
- Dec 9, 2012
- Messages
- 1,174
Well, wouldn't they use the Frozen ride to promote the summer season at WDW if the ride was opening soon? The stuff they've been airing during the winter season is mostly focused on Star Wars, so that sounds to me like they are not ready to open Frozen for the summer season. That may not sound really significant, but it's definitely a factor to consider.
I don't actually remember if 7DMT appeared in ads until after soft or official opening. I think there is a fine line between tempting guests that haven't booked yet and frustrating guests who are just about to arrive.