BUT... digital 4K 3D played through Hololens or VR is something different. If you haven't tried it... stop by and try a Samsung VR ... ask them to play a movie. And then realize that is 1080P, playing through a phone, with non-optimized video. Then you'll see and understand.
It goes with the kids today don't want TV or cable... they watch Youtube on phones and tablets. Its a more personal experience to them. So, for the next generation, watching a movie, with immersive VR while talking to friends is the holy grail.
/completely unrelated geekery off