I just read this on snopes.com. They have it posted on the http://www.8march2003.com/ site.
www.8march2003.com
Dear readers,
This site was originally posted as a piece of writing with purposeful clues and discrepancies to indicate it's fictitious nature leading up to a pre publicity campaign to see how much interest it might generate. Quite honestly the overwhelming response and attention was not expected, or at least not so quickly. That was why the site was posted several months ahead with the intention of it slowly gathering momentum, leading up to the actual revealing date.
Most people have sent emails indicating that they enjoyed the site and looked forward to finding out about the potential release of a variety of things such as a new movie, computer game, SLR camera, novel, camera film and the list goes on.
There are some that have taken this site too seriously, and it has been brought to my attention that innocent people have been implicated as the creators of this site. I therefore feel it is appropriate to make this announcement. As many have pointed out, if the story was for real it would have been shut down by now.
If you still wish to follow this event, please enjoy it as a fictitious story leading up to what will be revealed on the above mentioned date. If there is enough interest, the original story may be re-posted as an optional link on this page within the next few weeks.
Kind Regards,
HM
HM@8march2003.com