But Walt died in 1966 and no one knows what he would be doing in today's business climate. So please, don't bring "what would Walt think" into this conversation. For all anyone can tell, he would have phased out printed napkins five years ago. Or ten years ago. Or, maybe never. But we will never know. Because, well, he's dead and his vision and values died with him.
Sorry, I cannot accomodate you by not bringing Walt into this conversation. It is Walt Disney World, not Disney World. There is a reason that his name is on the park. Walt Disney World park is the pinnacle of his career, whether he was alive to see it completed or not.
And the napkins are a small detail. Any one small detail by itself does not matter much. But for anyone, like me, who began going to the park in 1976, and has seen the park change over the years, all these small details begin to add up.
It may very well be that the BEST decision Disney could make right now is to phase out the printed napkins. And if they had been smart, they would have publicized their decision as a way to be kind to the environment (whether that was their real intention or not). Because that is something Walt would have been in favor of, and that is something that those of us who love Walt could all get behind.
I am not Chicken Little exclaiming the sky is falling because the napkins are generic now. I do not think the sky is falling at Disney World, at all. But I do think the Disney brand is changing. For those of us who thought there was something very special about the old Disney brand, it is sad to see. So cut us some slack, please. For us, it is like an old friend is dying.
Walt Disney was a creative genius. And even though he died, his vision and his values have NOT died with him yet. They are alive in me. Here are a few of his words, that live on in my heart:
- "Disneyland is a show."
- "I don't want the public to see the world they live in while they're in the Park. I want them to feel they're in another world."
- "Disneyland is a work of love. We didnt go into Disneyland just with the idea of making money."
And for the new Disney brand, I have a few words of wisdom for the stock holders: one of the fastest ways to destroy a business is to nurture your own ego. If you view yourself as the supreme expert in every situation, its the kiss of death for your business. So if Disney investors really are thinking,
Someday I hope they will wise up and figure out how to run a successful business! said no investor ever,
then we are in for a bumpy ride, because it doesnt get much more smug than that.