I see it the same way. It is geared toward low information riders.
Exactly---and, it's important to remember that "low information" guests make up the lion's share of the visitors.
Here's one way to think about this; consider Toy Story Midway Mania. After a few minutes with google, I've seen hourly capacity numbers ranging from 800 to 1200. Let's take the middle as a good guess, or 1,000 riders per hour. An "average" Studios day is 12 hours long (9-7 or 8 in the offseason, 9-10 when it's busy) So, you're looking at 12,000 rides in an average day.
The annual Studios attendance in 2011 was just a shade under 9.7M guests. That's an average of about 26,575 guests per day.
So, even if no one ever rides twice,
fewer than half of the people who enter the Studios gates on any given day can possibly ride Toy Story.
In the current system, most DISers can pretty easily grab three rides on TSMM in a day without waiting more than about 15 minutes each, using at least two FPs. For every one of us, that's another couple guests who won't be riding Toy Story that day.
In the new system, that will no longer be the case. We will get to reserve at most one FP+ for Toy Story. We might also get there at rope drop. Want to ride it a third time? You'll be waiting---and most of us probably won't wait. Heck, some of us might not even try to ride TSMM twice because we probably won't be able to FP+ all three of TSMM, Tower, and Coaster, so the one (or two) we can't FP+ will have to be at rope drop or will incur a wait.
But, in exchange, an extra two families will now get to experience TSMM without waiting an hour (or longer). They are a lot happier. We are a little less happy, but probably not so much less happy that large numbers of us decide not to return. After all, we'll still probably be able to ride most everything we want, but we might wait a little bit longer once in a while, and/or we won't be riding each of the headliners 2-3 times each day. But, we'll be doing other fun things instead, so it won't be so bad.
From where I sit, it's really that simple. FP+ is, primarily, a way to "spread the wealth" to more guests rather than concentrate it among the people who know how to work the system. That stinks if you know how to work the system, but by definition, most people don't. Overall, a win for Disney, and most guests---not us, of course---but most.