Der Wienerschnitzel has a neat marketing trick going recently Introduce a limited time product, actually, usually three products (currently the BBQ Luau items.) Advertise the heck out of them, show how great they look.
Well, I went for the Brisket promotion. No doubt, it was VERY tasty. But the portion was tiny compared to what they show on TV and the price high for what it was. Well, not counting how much they spend advertising it to get me in the restaurant.