I think you'll find a variety of opinions. There are lots of scheduled activities in kids clubs, but whether kids participate seems largely up to them. In my kids' experiences, I would say the counsellors, while very nice and friendly, were not at all good at engaging kids, unless the kids initiated. We were on a 13 night cruise and I think I met one counsellor who knew my kids' names by the end (and they went to the clubs every day). Granted, I have 3 boys who are quite happy to play together, so I didn't really mind the lack of counsellor interaction. It's very much a free play situation. It's not bad or anything, you just have to go in knowing this.