Garthilk, not singling you out, but since a number of people have mentioned exchanges and it still seems confusing, I'll try to explain.
Let's say that I decide to use my DVC points to stay at The Fairmont in San Francisco, through the Concierge Collection. I call up Member Services and they make a reservation for me. Cool.
Now, the Fairmont is going to be expecting payment for my stay. As part of DVC's Concierge Collection, they negotiate with DVC every year to determine what compensation, in cash, they get when a member exchanges at their hotel. DVC assigns a point value to that.
How will DVC get the cash to pay for my reservation at the Fairmont? They'll take a villa of roughly equivalent cost, and send it over to CRO to be rented out for cash. That villa is now gone from the DVC inventory. It's essentially being used by a member - me, the one who's used an exchange.
The question being asked here is, why can't that villa be given to another member who wants to book it on points? But then, where does the money come from to pay the Fairmont for my stay? Should the Disney company just give them cash out of their accounts? Why? What do they get in return for that ? It's not really an exchange, then, is it?
This isn't a matter of bad customer service, or customers being misled, or customers not being special. It is how timeshare exchanges work.