mom2rtk
Invented the term "Characterpalooza"
- Joined
- Aug 23, 2008
- Messages
- 62,823
While it could have been spent on attractions they still would be over crowded at the busiest times of year unless they got 2 head-liners in every single park or created a whole new park as well as 1 head liner in each park.
What Disney is doing is developing the infrastructure for the next 20-30 years. This system will allow them to track data to make more money to make more rides in the future if they choose to. This system allows them to deliver content never before possible. This system fits with the mindset of quite a few people to schedule what they are going to do on vacation (how about going to europe and just getting a room and a plane ticket...). This system allows for integration into the 21st century technology we have on us at all times (55% of americans have smartphones and that number is growing). This system is the infrastructure that can have additional things built into it over the years.
The 1.5 billion did not go just to FP+ and likely decided that 1.5 billion would actually have a return/break-even in the next couple years with dividends in the future. Not sure Disney's practice but I would suspect they would at least want a 4x+ payout under a certain timeline. This can be soft-dollars such as tracking who goes to which restaurant or what rides go over best with which age groups or who stays for the fireworks and if they get something to eat before them?
All the more reason they should have spend maybe half on MM+ (without FP+) and half on adding something notable to DHS and Epcot.
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