last year I booked with Jetblue the minute they released the fares, and they seemed fair to me. The months following the fares just went up and up and up. They never came down at all! So I was glad. When SW came out with theirs I looked to see if the fares were much lower than what I got on Jetblue and you know they were HIGH!!!!! So it worked out in that we could pick our assigned seats and we got TV to watch ! I will probably go with JB again, I will be anxious for Sunday, but will look on Sat in case that they are released earlier than posted!