One factor dragging down the sales is that people who own direct points (or pre-‘19 resale points? Do those work?) elsewhere know they can book Cabins using their lower-dues points more economically than owning CFW points. The points per night are lower than other 1 bedrooms so arguably they had room to make the charts a little bit higher.
If the average week is, say, 120 points, and they had made it 144 points instead (napkin math here), but dues were $10.13 instead of $12.16, yes buy-in for “a week” would be higher but not everyone thinks of it that way when buying in. They’re just buying their 150 regardless. And then it wouldn’t be “cheaper” for someone to buy at Riv to stay at CFW than to buy at CFW the way it is now.