Have Instacart prices recently jumped in your area?

[LuvOrlando]

I got used to prices being a higher with Instacart, at roughly $1 per item I was ok with it to save me the trip. On top of the upcharge was the subscription price which made the $7.99 delivery fee free, but they added a $2.99 service fee and then there is the tip. All of this was ok with me but I do actually go into stores so I do know what things cost in person and these days I am noticing an upcharge of closer to $3 per item. Now with the new "custom" pricing models in the news and all I'm considering if this pricing is targeting me as a sucker or if the upcharge is across the board in other places. Anyone else use Instacart and notice an big jump in prices?