If DVD is caught off guard with low CFW sales? Then they didn’t fully appreciate the hurdles of those high dues.
We’re not talking about purchase decisions needing to disregard the differences between $8 or $9 dues. We’re talking near VB level conversations and calculations.
Anybody looking for advice because CFW or VB looks attractive enough for them buy will be immediately met with one point in particular - the very high dues outweigh the pros in most cases. It is only a very niche set of expectations/usage that make those dues acceptable. Right off the bat if part of the plan is to trade out regularly or even occasionally, there are better options. It is very hard to argue CFW is the best resort purchase decision unless that person plans to stay in the cabins year after year in the highest demand seasons.
CFW can spark interest for
DVC but I think most people who first run a few cost comparisons with other buying strategies ultimately find a better fit elsewhere. Even for potential buyers that only know about Direct - CFW is a hard sale. It’s still competing with other direct options plastered everywhere Direct is advertising. Unless you’re a die hard FW fan who plans cabin stays for decades… would they still buy CFW?

I figured they understood and counted on future details that would increase CFW interest enough to overcome that aspect. And because of that didn’t want to unnecessarily make incentives too strong early on when the complete package is likely to sell easier without seriously deep incentives. If there isn’t urgency to sell CFW points because cash rates bring enough money in the interim, then setting pricing bar too low might hurt how much you can get in the near future, after announcements are made about more intriguing developments for CFW.