1929-1939- "Enterprises"
1939-1986- "Productions"
1987- now- "Disney"
The very first true "Disney" merchandise was Oswald Rabbit items in 1927. The copyright read "Universal".
1929-1939 Walt Disney Enterprises
1930- ? Walt E. Disney and Walter E. Disney on foreign licensed merchandise.
1939 Walt Disney Productions, or W.D.P.
(1943-64: Postal zones started showing up on manufacturer's addresses)
1946-1951 "Made in Occupied Japan"
(1964 Zip codes were added to the postal system)
1971 W.D.P. and WDP were eliminated
1986 Walt Disney Co.
1987 Disney
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