The more difficult they make qualifying for benefits while buying resale (50 pt add on vs 25), the more people will walk away from that option.If they raised the minimum purchase amount I'm sure there would be some that wouldn't buy retail and some that would buy resale. But there would also be some that would buy 50 retail that would have only bought 25. My suspicion is it'd be a wash at worse for them and a plus for those that have qualified benefits already. I'm sure DVD has some info to tell them where this might fall but likely wouldn't know for sure even then. But it WOULD shift the number that should buy resale plus an add on somewhat though experience has taught me that what a given person should do and what they will do are different things. And in all likelihood it'd come with an increase of minimum purchase for new members retail to either 75 or more likely, 100 across the board.
1. Some will just buy direct instead. The guides will certainly point out just how huge a hassle 50 points is when you could just buy them all direct (that is, they'll point it out whenever it's relevant to the sale.)
2. Some will just forego benefits. That will save DVD money and make events more avail to their target audience.
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