shellbelle1971 said:If this were true, then there would be no way to explain the popularity of the higher "point-priced" resorts. In other words, if people weren't making decisions based on emotion (i.e. "I really LOVE BCV...") then we'd all always try to book OKW based on utility (lowest point cost per night) right?
(Please, no flames! I love all the resorts and am not knocking any of them!)
Economic utility: the total satisfaction you get from a good or service.
Total satisfaction would include "I love BCV." Economics takes into account that people buy BMWs when a Geo Metro is a perfectly good car to get you from place to place.