Arrogance in a company or it's fans is not only unattractive, it -- as history tells us -- is a critical weakness. And here's a parable of that:
Over twenty years ago, in the early 90’s, a firm named Motorola (remember them?) didn't just own but dominated the mobile phone market.
In fact, that company was the creator of mobile phone technology, beginning with walkie-talkies developed for the US Government prior to WWII. They were a pioneer in the development of radio, television and cellular telephony. That was precisely why their product and technology development capabilities put them in the driver’s seat when the first cellular phone systems appeared in the mid 1980’s.
They reached their peak with a tiny black clamshell, the first of its kind, called the StarTAC, in 1996.
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That mobile device is remembered because it “defined” the market for handsets when analog technology dominated the operator landscape. Motorola’s presence was so strong, that their market share exceeded 60% throughout the Americas, as well as in many other markets around the globe.
But the winds of change arrived, in the form of a movement from analog to digital mobile phone networks. The latter could handle significantly more traffic than the analog systems Motorola was using. And it was precisely on the cusp of the migration to digital that a Motorola executive was famously quoted as stating: “Who’s going to buy a digital phone?”
Which sounds kind of like "nothing the competition does will ever allow them to overtake us."
As network operators began rapidly making the migration to digital, Motorola -- which had become arrogant and complacent -- wasn't prepared to move quickly into digital handsets. By 1996, operators simply refused purchase any more analog phones. Two years slater, Nokia surpassed Motorola and became the largest mobile phone supplier in the world.
Motorola is now #14.
Those who do not learn from history are condemned to repeat it.
An there is Kodak. Bet they wish today they went digital. The powers there didn't think digital photography would catch on like it did.