I think it’s a fair point but if Disney works similar to companies I’ve worked at we will have executives set goals based on certain metrics they focus on. Those cascade down divisions until each group creates goals that translate the vision from executives into tangible actions at every level. This same process is implemented when doing budgeting for hiring/training, capital investments, product purchases etc. The executives are not directly involved in all the day to day decisions but their presence is directly felt at every level as we try to have our teams realize their objectives. This is often how companies struggle to do “the right thing”; it’s not as though some evil person in a room is concocting how to rip people off but when an aggregate response focuses on the wrong aspects you can easily enact polices that are bad for customers, bad for employees, and bad for company long term.
Everything I’ve seen from discussion of chapek seem to indicate his focus is on maximizing per guest spending while minimizing per guest expenditures. He seems to think there is an excess product demand they currently can’t supply so does not seem as worried about converting guests to repeat customers (at least at world). This is consistent with many of the cuts and changes which seem to focus on short term profits. That said, he may be absolutely right about this decision and may maximize long term value for shareholders but it will take years to see how this plays out.
My personal story is an anecdote that shows he’s playing a dangerous game. My first trip to Disney was my wife dragging me there and me being confused as to why we were going to “kids park” (this was pre kids). That trip I was blown away with how much there was to do and loved how convenient everything was. Since then we have done yearly trips for more then a decade with exception of years we had children born. I’ve spent well over $50k on dvc and even with the room paid spend way more at Disney then all other vacations combined. I’ve personally brought many friends and families with us and encouraged many people to go who likely wouldn’t have without my strong recommendation. If Disney was how it is now back during our first trip (paid fast pass, no transport to/from airport, park reservations with 2pm park hopper, etc) we would have never gone back and Disney would miss all that repeat revenue and significant amount of “one time customer” revenue we brought to parks with us.
See, now I feel like we are having a conversation I can sink my teeth into and we are talking level.

Here is part of my problem though. While I get what you are saying, when it comes to Disney in particular at least, the whole thing is further complicated because things like DME are provided services and not directly under the same BU as the hotel, and each hotel sets it's prices somewhat independently based on their expenses. The whole thing would be much simpler if it were under one BU and that BU just had a reduction by cutting out DME. But it doesn't work that way. It's even further complicated because there are SO MANY DRIVING FACTORS right now.
As a DVC owner, you see the balance statements (do not know how much you pay attention to them).To figure out cash room prices right now, you have to factor in the increase costs of staffing - not just due to the increase in pay that we agreed to before the pandemic which is still being phased in, but also because of trying to bring people back to work in the middle of a pandemic. You have increased utility costs. You have increased cleaning costs. You have decreased revenue because of the new safety protocols. You have PPE costs. You still have costs you are paying out for the busses and other transportation (guess what - those went up, too!). As resorts are trying to negotiate new perks, we are paying parks for that extra 30 minutes entrance and extra time after closing. Oh... and we are saving a few thousand a month (a drop in the bucket) for DME.
So... tell me exactly how you would market that? "Hey valued guest! Good news! Because we no longer have DME, we are reducing the cost of your room by $.50. Oh... but we are also increasing it by $60 due to all the other increased costs. So, there is that. But look on the bright side. At least it wasn't $60.50!". It's better to take the pill and be silent, because there just is not a good spin for it.
Second, I believe Disney is facing an existential moment. We have known it was coming for SOME TIME now. What we have not known is the solution. That is that WDW specifically has become such a popular vacation spot globally that it can not handle the crowds. The problem is that the more people you have, ironically, the less you get because the crowd sizes have become a detriment to the guest experience. There are only 2 solutions for this:
1. Make bigger and more parks
2. Reduce the number of people
If they can't or won't or are not ready to do 1, then they have to do 2. I think part of the equation right now is that a fifth gate is just not in the immediate cards - for a large number of reasons (and that's another conversation). So if we take it for granted that they are unwilling or unable to add a fifth gate, their only option is 2 assuming the status quo (prior to the pandemic is unacceptable).
If you look at all the things they have done lately - increasing costs, reducing some services, park reservations, etc - they are all aimed at #2.
Again, I know many of us do not like that this is what they are doing. There are parts to it I like and parts I do not. But I can clearly understand WHY they are doing what they are doing even if I may not love all of it.
But again, I do not think these things are aimed at the stock price (per se) anymore than that the success of the company is required for the stock price to continue to rise. They are aimed at how can Disney provide their future vision (which they have made clear is more about making each guest experience unique) when the crowds are so thick that there is no way to target individual guests with unique experiences. If that is their vision (and again, they have made clear it is), then the only answer to that is that you must thin the crowds first.